About this app
How to play Cheeky Monkeys
The design decision matters more than the garden-war premise. Coins can award an Instant Bonus, open Hold & Spin, or launch one of the wheel-driven Bonus Spins modes. That gives the whole feature set one consistent trigger.
That consolidation is the news hook. Rather than spreading activation across scatters, dedicated bonus symbols, and separate triggers, Play’n GO has made one symbol responsible for every route into a feature.
Everything runs through Coins. The Coin connects the four Instant Bonus tiers, Hold & Spin, and the two wheel-driven Bonus Spins modes, giving a busy feature set a single point of entry.
What is Cheeky Monkeys?
One of the operator’s most significant challenges is the increase in gambling tax enforced over recent years. Petra has been particularly vocal about this and the company’s profitability has taken a reasonable hit, since the first tax increase to 34.2% of GGR came into effect on 1 January 2025.
Holland Casino now pays 37.8% of GGR to the state, as per the additional increase in 2026, but with labour tax on top the business pays around 52% before they can look at their base running costs. It is not a small burden by any stretch of the imagination, so it is heartening to see the business doing well despite the tightening tax burden.
With such a significant rise in tax, you would forgive the company for cutting wherever possible, but Petra says they have made it work by maximising efficiency, restructuring, and maintaining their offering so the customer doesn’t notice that anything has changed.
About Cheeky Monkeys
She emphasised that half of Entain’s retail employees were women, with over 50% working flexible or part-time hours. More than 2,500 of its employees are under 25 years old.
The letter argues that the proposed increase would hit the workers and communities Labour’s “Makerfield Test” is supposed to protect, while potentially costing the Exchequer money rather than raising it.
Entain stressed the importance of its retail networks in providing local employment and community engagement.
