Lucky 3

What is Lucky 3?

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

How to play Lucky 3

The Hold & Win bonus unlocks four canine character modifiers. Collect chili, and land Loco Dog to trigger every ability simultaneously while expanding the grid to 5×5.

How to play Lucky 3

The venue, to be located directly behind home plate at field level, is projected to debut along with the ballpark in February 2028.

Renowned restaurateur Will Guidara—celebrated for his tenure co-owning New York City’s three Michelin-starred Eleven Madison Park and pioneering the “Unreasonable Hospitality” movement—is spearheading the design.

Hockey fans heading to Vegas Golden Knights games can now partake in way-cheaper stadium eats than the Athletic Club will offer. SMKD (Smoked Meats, Killer Drinks) BBQ has launched an upper-concourse food cart at T-Mobile Arena. Spearheaded by Top Chef Season 7 alumnus and Beat Bobby Flay champ Chef Alex Reznik (in partnership with Ogden Hospitality), the expansion builds on the success of SMKD’s brick-and-mortar location, which opened in November 2025 at 10895 S. Eastern Ave. in Henderson.

Caesars Palace welcomes Barcelona’s SIPS Drinkery House, regarded by many as one of the world’s best bars, for a two-month pop-up at the Vista Cocktail Lounge from Oct. 31 through Dec. 31.