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What is Tower Rush?
It is a philosophy that sits within a broader shift in the industry’s approach to the illegal market. Domain blocking remains important, but regulators are increasingly looking at payments, advertising, affiliate and acquisition channels and cooperation across jurisdictions.
For example, on the role of pirate sports streaming in driving traffic towards illegal gambling, while regulators in markets such as Turkey are confronting large-scale unlicensed activity. The more fragmented and technically sophisticated the illegal market becomes, the more important the intelligence behind enforcement is likely to become.
Madsen knows from experience how difficult it can be to escape gambling when access remains readily available.
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“But that is not just marketing. It also goes into product and into the way that you develop your offering and how you localise what you present or you offer to your customers. And without leaving out local talent, because of course the success also comes from the level of understanding of the market and the cultural embracement and to understand what the customers are really looking into when they have to choose between operators.
“Peru is our legacy. It’s one of our four markets here, so it plays a pivotal role in our ways of operating. Of course, we put a lot of focus into making Peru the market where we put attention and we are really careful about developing in terms of product, and also operationally.”
Like Betsson, Stake is trying to combine its global scale with a deep understanding of local markets in LatAm. It now holds local LatAm licences in Colombia, Brazil, Peru and Mexico, as well as the Province of Buenos Aires in Argentina.
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An Australian casino player is taking Royal Caribbean to court, arguing that the company banned him from sailing with its services and from playing at its casinos over his ability to count cards. After previously winning a legal battle against Star Casino, Mark Timothy Grant is now moving to confront the cruise line.
Grant argues that he has booked five Royal Caribbean cruises that were valued at a total of AUD 22,000. He booked the cruises with money he won playing at the Royal Caribbean’s ships’ casinos.
However, before he could even board the first cruise, Grant was told that he would not be able to proceed onboard. Grant had his son and partner along with him. The company only then went to inform Grant that he had been placed on a “no sail” list, effectively a ban, because of “breaking the house rules” in the casino.
