Play Me

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The ASA reviewed a clip posted to TikTok in July promoting Midnite, a Gibraltar-based online casino app. The clip displayed a young-looking man using the app, accompanied by the voiceover: “Another massive World Cup upset. Bet £10 on the big match and get £30 in free bets. Level up your World Cup with Midnite, get on it.”

According to the ASA’s Code for gambling advertising, anyone who “was, or seemed to be, under 25 years of age” must not be depicted gambling or playing a significant role in advertisements. 

The regulator concluded that the central figure’s youthful facial features, casual styling and excited demeanour gave the impression he was in his late teens or early twenties. 

How to play Play Me

It is said that all great poker players have an exit strategy, and that theory should hold for all those who bring the game to fans and players, too. Calvin Ayre has been at the personal and professional forefront of poker coverage for many years.  

For so long, CalvinAyre.com has been a beacon in the poker reporting landscape but as the outgoing incumbent of this position of privilege, I haven’t been at the centre of this role for so long as to claim anywhere near all the credit.  

A huge thanks for his outstanding reporting on this site should go to Lee Davy, who for many years, brought poker to life on Calvin Ayre. I personally owe a huge debt of gratitude to Lee for the efforts he made in not only making me feel so well prepared to take up the mantle when he moved on to pastures new, but in establishing the Calvin Ayre brand so well for so many years within the poker world.

What is Play Me?

“There are about 70,000 ads every single month for illegal operators or offerings – and there’s only two or three thousand from the legal market. It’s really unbalanced and they should regulate more.

“As a trade organisation we are trying to work together with our regulator because we feel that we have a shared interest of getting a good legal market. And of course we’re talking to politicians to do something about putting illegal operators on notice. I think it is really positive at the moment in the Netherlands that the operators have really teamed up,” Petra continues.

Notably, she says competing with each other is not important at the moment, as working to fight the black market serves a bigger purpose.