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Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.
During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.
During the second half of 2026, prediction markets have endured the wrath of a plethora of state governors, most notably Kathy Hochul of New York.
How to play Data Crash
The AI-generated image of Davies’ father then urges viewers to visit the same online casino he used. Users who click the ad are redirected to Oxibet, an offshore gambling platform based in Comoros.
The Sun quoted Davies’ agent, who called the advertisement “lies” and confirmed that the soccer star has no ties to any gambling sites.
A fraudulent ad directing consumers to an unlicensed offshore operator highlights the exact issue Alberta sought to address by adopting an Ontario-style regulated iGaming model.
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“Partnering with SlyBet is an important step for Wazdan as we continue to grow in Bulgaria and across regulated European markets. We are always looking for new opportunities to bring our games to more players, and SlyBet gives us another great platform to showcase our portfolio.”
The partnership doesn’t end at this stage, as Wazdan is going to further implement new releases for the operator’s local content library and offer players new opportunities as they come back to play.
Wazdan has been methodically building up its footprint across regional and European markets, with the supplier signing up a content partnership with Jupiter Gaming earlier in September, and similarly bringing its portfolio of player-favorite games to the operator in the UK.