Fenix Play

About Fenix Play

In a letter addressed to UK Prime Minister last week, David emphasised the impact such a tax rise would have on high street workers and communities

“They are people losing their jobs and communities losing long-established high-street businesses,” David wrote.

In his interview Done framed these closures as part of a broader decline in high street retail venues. He predicted that by 2030, betting shops could disappear entirely. 

How to play Fenix Play

UK operators already carry out enhanced checks on politically exposed persons (PEPs), but this case shows the limits of those safeguards, Bethan Lloyd, partner at law firm Wiggin, recently told iGB.

“PEP status does not prevent someone from gambling,” Lloyd explained. She said PEPs are entitled to bet, but not on events where inside information gives them an unfair advantage.

A low ranking MP or parliamentary aide is unlikely to meet the threshold for PEP status. She argued it would place an onerous burden on operators to verify every customer’s occupation.

What is Fenix Play?

Online casino is ultimately in the business of entertainment – and keeping players entertained means continuing to give them something that feels new. With consumers facing an abundance of competing ways to spend their time, repetition risks making it harder for any entertainment product to hold their attention.

While thousands of new casino games reach the market every year – with research suggesting the number of releases is growing by around 10% each quarter – volume does not necessarily equate to variety. Developing something genuinely different means taking a risk, while the industry’s familiar practice of reskinning existing games, or adapting mechanics and concepts that have already proved successful, offers a much safer commercial proposition.

For James Curwen, chief executive at Yggdrasil, the tension between the industry’s need for fresh content and the commercial realities of producing it goes to the heart of the challenge.